Hilton.com
Hilton’s website is a constantly evolving digital product that represents 18 brands and 6,000 properties. It's a giant distribution channel and a trusted touchpoint for Hilton's customers. Needless to say, this is an ongoing multi-year project.
Our team’s strategy was to use our years of user research and customer insights to take a user-first approach, focusing on solving their biggest hurdles first. Our users’ feedback dictated how and what we designed.
These screen grabs were pulled from John Lloyd’s portfolio.
Expect Better. Expect Hilton.
The project: We created a landing page for Hilton’s “Expect better” campaign, featuring Anna Kendrick. Our goals were to introduce Anna and highlight the benefits of booking your stay through Hilton.com.
My role: I partnered with the marketing department to develop a creative brief, then worked with my design and UX partners to organize the content, create a wireframe, and write copy for the page.
